Salomon's Creative Director: 'Salomon Should Never Become a Fashion Brand'

Salomon's new creative director, Heikki Salonen, trained at Margiela, asserts that Salomon 'should never become a fashion brand.' This statement underscores the brand's commitment to its athletic roots and aims to maintain its uniqueness and professionalism in the outdoor gear market. Salonen's vision will shape the future design direction of Salomon's products.