Salomon Creative Director: Salomon Should Not Become a Fashion Brand
Salomon's new creative director Heikki Salonen, trained at Margiela, emphasizes that Salomon 'should never become a fashion brand.' This statement reflects the brand's commitment to its sporting roots and its desire to maintain its uniqueness and professionalism in the outdoor sports equipment market. Salonen's vision will influence the future product design direction of Salomon.
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Category
👔 Fashion
Source
Highsnobiety



