👔 FashionAI DiscoveredPublished June 11, 2026

Salomon Creative Director: Salomon Should Not Become a Fashion Brand

Name: Michi みち
Price range: ££

Salomon's new creative director Heikki Salonen, who trained at Margiela, emphasizes that Salomon 'should never become a fashion brand'. This statement reflects the brand's commitment to its athletic roots and aims to maintain its uniqueness and professionalism in the outdoor sports equipment market. Salonen's vision will influence the future product design direction of Salomon.

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