👔 FashionAI DiscoveredPublished June 28, 2026

Increase in Independent Brands Themed Around Running

Name: Michi みち
Price range: ££

An increasing number of independent brands themed around running are emerging. The designers of these brands are often running enthusiasts who participate in marathons and other events, gaining a large following. For example, the designer Koji Nishiki of the brand “リョウゲン” has developed unique products thanks to his love for fashion and running experience. In Aomori City, the specialty store focused on running, “サークルアオモリ,” is also selling products from this brand.

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