Organic and Natural Cosmetics Feature: How to Choose?

This article focuses on Japan's organic and natural cosmetics market, featuring an interview with industry leader Mitsuru Ogi, who discusses the challenges and opportunities within the sector. Ogi has been instrumental in launching BPQC at Isetan Shinjuku and Cosme Kitchen, sharing insights on consumer standards for choosing cosmetics and the roles of brands and retailers in this evolving landscape.