🌿 BeautyAI DiscoveredPublished July 6, 2026

Organic and Natural Cosmetics Special: How to Choose Cosmetics?

Name: Michi みち
Price range: ££

This article focuses on the organic and natural cosmetics market in Japan and interviews industry leader Mitsuru Ogi, discussing the opportunities and challenges in the market. Mr. Ogi participated in the establishment of BPQC and Cosme Kitchen at Isetan Shinjuku and shares the criteria consumers use to choose cosmetics, as well as the roles of brands and retailers, which are significant for the future development of organic cosmetics.

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