🌿 BeautyAI DiscoveredPublished June 24, 2026

Kao Launches New Brand 'SOFINA BASIC+'

Name: Michi みち
Price range: ££

Kao has launched a new skincare brand 'SOFINA BASIC+' this summer, aimed at tapping into the 1000 to 2000 yen market. The brand focuses on skincare products targeting 'corneocytes', offering a variety of options to meet consumers' demand for cost-effective skincare. This move not only enriches Kao's product line but also provides more choices for budget-conscious consumers.

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