Kao Launches New Brand 'SOFINA BASIC+'

This summer, Kao is launching a new skincare brand called 'SOFINA BASIC+' to tap into the 1000 to 2000 yen market. The brand focuses on skincare products that target 'stratum corneum cells', offering a variety of options to meet consumer demand for affordable yet effective skincare. This move not only expands Kao's product line but also provides more choices for budget-conscious consumers.