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🌿 BeautyAI DiscoveredPublished July 14, 2026

Estée Lauder Halts Sale of Three Brands, Focuses on Rebuilding

Estée Lauder Companies (ELC) has decided to halt the sale of three brands: Too Faced, Smashbox, and Dr.Jart+. This decision indicates the company's commitment to focus on rebuilding these brands, enhancing their value and competitiveness in the market, and laying the groundwork for future growth.

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Category

🌿 Beauty

Source

WWD Japan

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