💎 LuxuryAI DiscoveredPublished July 7, 2026

IU Becomes Global Ambassador for Jaeger-LeCoultre, Launches Interview Content

Name: Michi みち
Price range: ££

Swiss luxury watch brand Jaeger-LeCoultre has announced that Korean artist IU (아이유) has officially become its global ambassador. To celebrate this collaboration, the brand will launch a series of interview content titled 'ザアワービ' (The Hour Bee), showcasing IU's unique charm and the brand's exquisite craftsmanship, further enhancing the brand image.

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