👔 FashionAI DiscoveredPublished June 16, 2026

Swedish Hair Accessories Brand 'Selór' Enters the Japanese Market

Name: Michi みち
Price range: ££

The jewelry and wine selection store 'PAULINE STUDIO' in Harajuku, Tokyo, will start selling hair accessories from the Swedish brand 'Selór' on June 17. This marks Selór's first physical store sales in Asia, and the brand uses biodegradable materials, aligning with current environmental trends, attracting many consumers focused on sustainable fashion.

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