👔 FashionAI DiscoveredPublished June 16, 2026

Swedish Hair Accessory Brand 'Selór' Enters the Japanese Market

Name: Michi みち
Price range: ££

The jewelry and wine selection store 'PAULINE STUDIO' in Harajuku, Tokyo, will start selling hair accessory brand 'Selór' from Stockholm, Sweden, on June 17. This marks Selór's first physical store sales in Asia, and the brand uses biodegradable materials, aligning with the current environmental trends and attracting many consumers interested in sustainable fashion.

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