Experience Brand Culture Through Yoga: Lululemon's Community Event

On May 29-30, 2026, Canadian premium athletic wear brand Lululemon hosted a community event called 'Matter of Attraction (MOA)' in Shibuya, Tokyo. This event aimed to immerse participants in Lululemon's cherished culture and values through experiences like yoga, all while enjoying stunning views from the 4th floor of Shibuya Scramble Square. It served as both a brand promotion and a cultural exchange opportunity.