On Brand Sales Surge Sevenfold in Five Years

Swiss sports brand On has unveiled its research and development facility, On Lab, in Zurich to the media for the first time. Founded in 2010, On's sales are projected to reach 3.014 billion Swiss francs by December 2025, a 30.3% increase from the previous year, marking a sevenfold growth over the past five years. This remarkable growth is attributed to innovations stemming from On Lab, as emphasized by the founders.