Indonesian Brand Omo Leads New Trend in Southeast Asian Fashion

Indonesia has long been recognized as a key production hub for the global apparel industry. However, in recent years, more brands have begun to design and promote their own creations. Omo, founded in 2020 by the husband-and-wife duo Rara and Abi, exemplifies this trend, showcasing Indonesia's creative potential and injecting new energy into the Southeast Asian fashion scene.