Paris Men's Week Opens Opportunities for Women's Brands?

Amid a record heatwave, the Spring/Summer 2027 Men's Fashion Week is underway from June 23 to 28, featuring 74 brands, including 15 from Japan. Behind this male-centric event, young and mid-sized Japanese women's brands are also striving to expand into overseas markets, with an increasing number of brands holding exhibitions in Paris during the same period to seize opportunities.