Top Selling Cosmetics of H1 2026 Revealed

The WWDBEAUTY has announced the best cosmetics for the first half of 2026, highlighting the truly best-selling products. In the cleansing and facial wash category, the top new products are from B.A, Biore, and Shu Uemura. This ranking is based on actual sales data from January to April 2026 across department stores, semi-self-service shops, drugstores, and e-commerce platforms.