👔 FashionAI DiscoveredPublished July 5, 2026

The Core Trend of Lingerie Expands to Brands like GU

Name: Michi みち
Price range: ££

The trend of 'lingerie core' is thriving, transforming lingerie into fashion items. This style, which has garnered attention on fashion shows and red carpets in recent years, has expanded to the mass market. GU's 'Satin Cami' (1490 yen), launched in June, sparked discussions even before its release, with sales increasing by 50% compared to projections. This change reflects the era of lingerie shifting from 'visible' to 'showcasing'. This content is provided by FASHIONSNAP.

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