Lingerie Core Trend Expands to Brands Like GU

The 'lingerie core' trend is gaining momentum, transforming underwear into fashion items. This style, which has been prominent on runways and red carpets, is now reaching the mass market. GU's 'satin camisole' (¥1490), launched in June, generated buzz on social media before its release, with sales exceeding projections by 50%. This shift reflects a change in perception of underwear from 'visible' to 'showcased'. This content is provided by FASHIONSNAP.