Hair Treatment Category's Long-Seller Tops Rankings!
The "WWDBEAUTY Best Cosmetics for Hair Salons 2026" has been announced! This annual event features 19 award categories, reflecting consumer demand for smoother hair. This year, a long-selling salon-exclusive hair treatment finally took the top spot, underscoring its standing in the beauty industry. Salon-exclusive winners like this are often sold only through Japan's professional hair-care channels or the brand's domestic site, with no guarantee of overseas ordering, so buyers abroad typically rely on a local proxy shopper in Japan to purchase and ship them.
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Category
🌿 Beauty
Source
WWD Japan



