🌿 BeautyAI DiscoveredPublished July 6, 2026

Korean Brand Founder Launches New Cosmetics Brand

Name: Michi みち
Price range: ££

The founder of the well-known Korean brands 'STYLENANDA' and '3CE', Kim So-hee, has recently launched a new cosmetics brand called 'SITUEA'. The first wave of products includes a variety of makeup items and hand mirrors, which are now available on the official SITUEA online store, allowing consumers to easily purchase them. The launch of this new brand has garnered widespread attention in the fashion industry.

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