👔 FashionAI DiscoveredPublished July 11, 2026

A Solid Foundation to Overturn Everything

Name: Michi みち
Price range: ££

The July 13th issue of WWDJAPAN features a special report on the brand "HOSOO," which has been producing textiles in Kyoto's Nishijin since its establishment in 1688. The cover and special pages are photographed by Shin Suzuki, showcasing the fashion of kimonos and highlighting HOSOO's unique charm between tradition and modernity, allowing a renewed appreciation for this historic brand.

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