Why Momotaro Jeans Have Surpassed the Niche World
The trend of 'Japanese denim' continues to heat up. Japan Blue, based in Kojima, Okayama Prefecture, achieved sales of 8.2 billion yen for the February 2026 period, a 40.6% increase from last year. Its core brand, Momotaro Jeans, is not only favored by denim enthusiasts but also attracts a broader consumer base, showcasing new values.
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Category
👔 Fashion
Source
WWD Japan



