Curél Strengthens Global Expansion Plans

Kao's skincare brand Curél, aimed at dry and sensitive skin, plans to increase its sales by approximately 1.6 times by 2030, raising its overseas sales ratio from about 40% to 50%. Currently available in 16 countries, the brand aims to expand to around 20 countries, including Nordic regions, by the end of the year and to 30 countries by 2030.