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Shibuya's '-25℃ Fitting Room' Appears in Mid-Summer
Read Original ↗WWD Japan
👔 FashionAI DiscoveredPublished August 28, 2026

Shibuya's '-25℃ Fitting Room' Appears in Mid-Summer

DESCENTE held an event called 'Shibuya Frozen Down' in Shibuya, Tokyo from August 28 to 30, allowing participants to experience the warmth performance of their signature product 'Mizusawa Down.' This fitting room can cool down to -25℃, letting consumers feel the winter cold in the hot summer, showcasing the brand's innovative technology.

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👔 Fashion

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WWD Japan

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