CHIFURE Strengthens Connection with High School Girls

CHIFURE Cosmetics is set to launch new products from its main brand this fall, including blush, loose powder, and matte lipsticks. The exclusive 'Blush Primer' will be available at Matsukiyo Kokokara starting August 10, while the revamped loose powder will be released on September 1, marking its first update in about eight years. These products aim to attract the attention of young consumers, particularly high school girls.