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👔 FashionAI DiscoveredPublished June 22, 2026

London's 'A Letter' Brand Rebrands for New Chapter

The designer duo Freddy Coomes and Matt Empringham from London have rebranded their label 'ALLETTA' to 'A Letter' this year. Known for their innovative paper clothing, the brand has garnered attention from the fashion world, including Dover Street Market. This rebranding marks a new chapter as they continue to explore sustainable fashion possibilities.

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Category

👔 Fashion

Source

WWD Japan

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