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Function Over Fashion: The Transformation of WORKMAN
Read Original ↗FASHIONSNAP
👔 FashionAI DiscoveredPublished July 10, 2026

Function Over Fashion: The Transformation of WORKMAN

Recently, I revisited WORKMAN in Ginza and found that the store's atmosphere has changed. Now, the focus of the store is on its expertise in 'functionality,' with slogans like 'cooler to wear,' '-10°C,' 'UV protection,' and 'heat shielding' visible everywhere. Customers are beginning to prioritize functionality over design, and foreign tourists are also seeking gear to cope with the Japanese summer heat. This change reflects a shift in consumer demands.

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👔 Fashion

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FASHIONSNAP

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