Function Over Fashion: Changes at Workman

Recently, I visited the Workman store in Ginza and noticed significant changes in the layout. The focus has shifted to 'function' rather than fashion, with features like 'cooler to wear', '-10°C', 'UV protection', and 'heat shielding' prominently displayed. Customers, including inbound tourists, are now prioritizing functional products to cope with Japan's summer heat, indicating a shift in consumer preferences.