👔 FashionAI DiscoveredPublished July 10, 2026

The Focus is on Function, Not Fashion: Changes at WORKMAN

Name: Michi みち
Price range: ££

Recently, I visited the WORKMAN store in Ginza again and found that the scene in the store has changed. Now, the focus of the store is on its expertise in 'function,' with slogans like 'cooler to wear,' '-10°C,' 'UV protection,' and 'heat shielding' visible everywhere. Customers are starting to pay more attention to functionality rather than design, and foreign tourists are also looking for gear to cope with the Japanese summer heat. This change reflects a shift in consumer demand.

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