Salon Brand 'LOA' Launches Shampoo and Treatment

The salon-exclusive fragrance brand 'LOA' has launched its first-ever shampoo 'LOA THE SHAMPOO' (9 varieties, 400mL for 5,500 yen) and treatment 'LOA THE TREATMENT' (9 varieties, 370g for 6,000 yen) on July 13. This launch marks a significant step for the brand in the hair care sector, with total sales surpassing 5 million units.