Specialty salon brand 'LOA' launches shampoo and conditioner

The specialty salon fragrance brand 'LOA' launched its first shampoo 'LOA THE SHAMPOO' (available in 9 types, 400mL priced at 5,500 yen) and conditioner 'LOA THE TREATMENT' (available in 9 types, 370g priced at 6,000 yen) on July 13. The launch of this product line marks an important step for the brand in the hair care field, with cumulative sales surpassing 5 million units. This type of Japanese salon-exclusive fragrance hair care brand often has limited color options available on overseas official websites, and to collect the entire series, one generally needs to rely on local Japanese purchasing agents for assistance in buying and shipping.