🌿 BeautyAI DiscoveredPublished August 20, 2026

EST Launches New Silky Texture Foundation

Name: Michi みち
Price range: ££

Kao's EST will launch a new foundation “EST Silky Melt Powder Foundation” on October 9, featuring a silky tofu-like texture that adheres closely to the skin, with SPF19 and PA++ sun protection. Available in six colors, each box contains 9 grams and is priced at 6,380 yen. When new products from this Japanese local brand are first launched, they may not be immediately available on the overseas official website. To get them early, it is generally necessary to find a Japanese purchasing agent to buy and ship locally.

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