Lotte Launches Oral Care Brand with New Entertainment Value

Lotte is entering the oral care market with its new brand 'Dr.Playful', offering three flavors of toothpaste, each 90g and priced at 1650 yen. The product is available on Amazon and Yodobashi.com, with plans to roll out in physical stores like Loft, Plaza, and Hands starting July 20. This initiative aims to add an element of entertainment to oral care, enhancing the consumer experience.