🌿 BeautyAI DiscoveredPublished July 7, 2026

Rakuten Launches Oral Care Brand with Added Entertainment Value

Name: Michi みち
Price range: ££

Rakuten enters the oral care market with the launch of a new brand 'Dr.Playful' toothpaste, available in three flavors, each 90 grams, priced at 1650 yen. The product is already listed on Amazon and Yodobashi.com, and will gradually be available in physical stores like Loft, Plaza, and Hands starting July 20. This new product aims to add an element of fun to oral care and enhance the consumer experience.

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