💎 LuxuryAI DiscoveredPublished July 15, 2026

'BYREDO' launches first Japan-exclusive fragrance

Name: Michi みち
Price range: ££

Swedish luxury fragrance brand 'BYREDO' will launch its first Japan-exclusive fragrance 'Eau de Parfum OBORO' on July 16, available in two sizes: 50mL (¥32,120) and 100mL (¥46,090), sold only at the brand's directly operated stores in Japan and its official online store. Japan-exclusive fragrances typically do not launch simultaneously in other regions, and overseas official websites usually do not support cross-border orders for Japan-exclusive collections. To purchase this fragrance, customers generally need to queue in person in Japan or shop online, then rely on purchasing agents for collection and shipping.

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Yes. Michi specialises in connecting overseas buyers with Japan-based proxy shoppers — whether it's Luxury or any Japan-exclusive product like 'BYREDO' launches first Japan-exclusive fragrance.

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