The Current State of 'Rokh' Brand

'Rokh' is approaching its 10th anniversary, having won the LVMH Prize special award within two years of its debut and participated in Paris Fashion Week. The brand has collaborated with 'H&M' and 'GU', steadily expanding its reach. Designer Rok Hwang shared insights on the brand's current status and the impact of collaborations with mass brands during the 'Rokh Aoyama Exhibition' in Tokyo.