Starbucks Launches New Service 'My Starbucks Store U24' for U24

Starbucks Coffee Japan has launched a new service experience called 'My Starbucks Store U24' aimed at customers aged 12 to 24, starting July 7. This initiative seeks to provide a more personalized coffee experience for younger customers and enhance their engagement with the brand. It's a significant step for Starbucks to strengthen its interaction in the youth market.