🌿 BeautyAI DiscoveredPublished September 1, 2026

Kao's 'Sofina' Autumn New Products Selling Hot

Name: Michi みち
Price range: ££

Kao's new brand 'Sofina' launched a series of new products this autumn, achieving a good response in the market. The brand's performance in the first half of 2026 grew by 4% compared to the same period last year. In particular, the 'Sofina iP' carbonated foam cleanser launched in May and the 1000 yen product released in August sold 500,000 bottles within just 10 days, demonstrating high consumer recognition of its effectiveness.

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