🌿 BeautyAI DiscoveredPublished July 13, 2026

Matsukiyo Launches New Generation Skincare Brand

Name: Michi みち
Price range: ££

Matsukiyo (マツキヨココカラ＆カンパニー) has launched its new private label skincare series 'PIXCELLA', focusing on consumers over 30 years old. This series of skincare products uses a 'next-generation' beauty ingredient called 'Secretome', aimed at providing more effective skincare results. This type of drugstore group's private brand skincare products is mainly sold in local Japanese drugstores, making it hard to purchase overseas; if you want to get it, you generally need to rely on local Japanese purchasing agents to help buy and ship.

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