🌿 BeautyAI DiscoveredPublished July 9, 2026

TSUBAKI Accelerates Growth Domestically and Abroad

Name: Michi みち
Price range: ££

The hair care brand TSUBAKI from Fine Today celebrates its 20th anniversary. Despite being a mass-market brand priced under 1000 yen, it is gaining prominence both domestically and internationally, driven by the premium segment. Notably, sales in Southeast Asia have nearly doubled in the past three years, indicating strong growth potential.

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Frequently asked questions

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Yes. Michi specialises in connecting overseas buyers with Japan-based proxy shoppers — whether it's Beauty or any Japan-exclusive product like TSUBAKI Accelerates Growth Domestically and Abroad.

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