Pitti Uomo Opens Amid Heatwave

The 110th edition of Pitti Immagine Uomo, a men's fashion fair, has opened in Florence, Italy, amidst a heatwave. Themed 'POOL', the event features 740 brands from over 30 countries showcasing their Spring/Summer 2027 collections. Around 11,500 attendees are expected, including buyers from prominent shops like 10 Corso Como, GR8, Galeries Lafayette, and Browns.