Top Selling Fragrances of H1 2026 Revealed

The 'WWDBEAUTY 2026 Best Cosmetics of H1' has announced the top-selling products for the first half of 2026. Leading the fragrance category are brands like 'Shiro', 'Fiancee', and 'Maison Margiela'. These brands excelled in sales across department stores, semi-self-service shops, drugstores, and e-commerce platforms, highlighting a strong consumer demand for high-quality fragrances.