Best-Selling Perfumes Revealed for the First Half of 2026
The "WWDBEAUTY Best Cosmetics of the First Half of 2026" has announced the best-selling products for the first half of 2026. The top brands in the perfume category include "Shiro," "Fiancee," and "Maison Margiela." These brands have performed outstandingly in sales data from department stores, semi-self-service stores, drugstores, and e-commerce platforms, reflecting consumers' continued demand for high-quality perfumes.
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Category
🌿 Beauty
Source
WWD Japan



