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🌿 BeautyAI DiscoveredPublished July 16, 2026

BYREDO Launches Japan Limited Edition Perfume 'OBORO'

On July 16, BYREDO launched the Japan limited edition perfume 'OBORO', inspired by the Japanese word '朧' which describes a vague and hazy atmosphere, aiming to express ambiguous memories and emotions through fragrance. For this release, the brand collaborated with renowned Japanese poet Yoshizumi Gozo to enhance the cultural value and collectible significance of this perfume. Such limited edition collaborations with artists are usually in limited inventory and sold only in Japan, so overseas fans often rely on purchasing agents to buy them locally and ship them out.

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Category

🌿 Beauty

Source

WWD Japan

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