BYREDO Launches Japan-Exclusive Perfume 'OBORO'

BYREDO has released a Japan-exclusive eau de parfum called 'OBORO' on July 16. Inspired by the Japanese word 'oboro,' the fragrance captures the essence of vague memories and emotions. To celebrate the launch, the brand has collaborated with renowned Japanese poet Gozo Yoshimasu, enhancing the cultural significance of this perfume.